Privacy Policy

Swims Away Ltd ("Swims Away", "we", "us") operates the website https://www.swimsaway.co.uk. This policy explains how we collect, use and protect your personal information when you use our website or contact us about swimming lessons.

Who we are

Data controller: Swims Away Ltd
Website: https://www.swimsaway.co.uk
Email: matt@swimsaway.co.uk
Phone: 07901 990902

What information we collect

We may collect the following information:

• Contact form enquiries: your name, email address, phone number (if provided), lesson type, preferred pool venue, home area, swimmer details, swimming ability and message content.
• Pool hire enquiries: your name, email address, phone number (if provided), pool location or town, pool type, availability or hire notes, and message content.
• Website usage data: if Google Analytics is enabled, anonymised usage statistics such as pages visited, device type and general location (see Cookies below).
• Technical data: IP address, browser type and similar data collected automatically by our hosting provider for security and performance.

We do not knowingly collect personal data from children through the website without parental involvement. Enquiries about children's lessons should be submitted by a parent or guardian.

How we use your information

We use your information to:

• Respond to enquiries about swimming lessons and availability
• Respond to pool hire and venue partnership enquiries
• Match you to a suitable pool, class or instructor
• Improve our website and understand which areas generate enquiries
• Comply with legal obligations

We do not sell your personal data to third parties.

Lawful basis for processing

Under UK GDPR we rely on:

• Legitimate interests to respond to enquiries and operate our swimming school business.
• Consent where you submit a contact form voluntarily.
• Legal obligation where we must retain records for compliance purposes.

How long we keep your data

Enquiry emails are retained for as long as needed to respond and administer lessons, typically up to 24 months unless a longer period is required for accounting, disputes or legal compliance. Analytics data is retained according to Google Analytics settings when enabled.

Who we share data with

We may share data with service providers who help us run the website, including:

• Email delivery providers (to send enquiry notifications)
• Website hosting providers
• Google Analytics (if enabled) for website statistics

These providers process data on our instructions and only as needed to provide their services.

Cookies and analytics

Our website may use cookies if Google Analytics is configured. Analytics cookies help us understand how visitors use the site. You can control cookies through your browser settings. Essential cookies required for the site to function may still be used.

Data security

We take reasonable technical and organisational measures to protect your personal data. However, no internet transmission is completely secure. Please do not send sensitive information by email unless you are comfortable doing so.

Your rights

Under UK data protection law you have the right to:

• Request access to the personal data we hold about you
• Request correction of inaccurate data
• Request erasure in certain circumstances
• Object to or restrict processing in certain circumstances
• Request data portability where applicable
• Withdraw consent where processing is based on consent

To exercise these rights, contact us at matt@swimsaway.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top will change when we do. Please review this page periodically.

Contact

Questions about this privacy policy or your personal data: matt@swimsaway.co.uk or 07901 990902.